Accenture's latest Accenture Technology Outlook 2019 report states that companies are entering a new phase of the digital age, and success will depend on their ability to apply a range of new technologies to bring real-world reality to customers, employees and business partners. And a personalized experience. This annual report predicts important technology trends that will have a disruptive impact on companies in the next three years.

The theme of this year’s Technology Outlook report is “The New Digital Age”. The report pointed out that with the comprehensive and in-depth development of the digital transformation of enterprises, the turning point of the new round of change is close at hand. Digital technology can help companies become more in-depth and meticulous in understanding their customers, opening up more channels for them to reach consumers, and expanding their ecosystems with new potential partners. Today, digital technology is no longer a differentiated competitive advantage, but an essential element for companies to win the future.

Accenture surveyed more than 6,600 business and information technology executives worldwide, including 411 Chinese business leaders. Nearly four-fifths (79%) of respondents believe that companies are no longer using digital technologies (especially social, mobile, data analytics and cloud technologies) in isolation, but rather as an important part of their core technology. component.

Paul Daugherty, chief technology and innovation officer at Accenture, said: "With the advent of the new digital age, companies need to think about a new question: how to be forward-looking when all companies are digitally required. Can the layout be unique? Obviously, the simple application of digital technology is far from enough. Enterprises must constantly explore new technological forces to innovate business models and provide personalized experiences for customers. At the same time, corporate leaders need to practice values ​​such as trust and responsibility. This will be the key to business success."

Accenture Technology Outlook 2019 points out that if companies want to stand out in a rapidly changing market, it is important to grasp the following five emerging technology trends:

The power of DARQ: Decoding black technology DNA. Distributed ledgers, artificial intelligence, extended reality, and quantum computing -- DARQ for short, are emerging technologies that will transform the next phase and reshape industries. Accenture's research shows that 42% of Chinese business respondents said that in the next three years, artificial intelligence will have the greatest impact on its business, far exceeding several other DARQ technologies.

Understand my economy: Understand each consumer and discover unique business opportunities. Technology-driven customer interactions enable each consumer to have a growing technical identity. This is critical for companies to understand the next generation of consumers and create personalized, experiential customer relationships. More than four-fifths of Chinese executives surveyed (84%) said that the digital demographics help companies capture new market opportunities and meet consumer demand.

Super Employee: Change the way you work and motivate your employees. In the new digital age, employees in addition to their own skills and knowledge reserves, with the help of technology to develop new capabilities. Today, companies must support a new way of working. More than two-thirds (67%) of Chinese executives admitted that the digital maturity of employees is higher than the company itself, and companies need to catch up.

Ecological security community: building a security barrier. Interconnection is the foundation on which the business ecosystem depends, but it also increases the risks faced by companies. Business leaders have recognized that while working with the entire ecosystem to create first-class products, services and experiences, they must strive to ensure corporate security. However, only 11% of China's interviewed executives say their ecosystem partners are working hard to improve their compliance and risk resistance.

Exclusive market: There is a speedy flexible production that must be answered. The rapidly evolving digital technology is creating a world of highly personalized and instant experience. In order to meet the consumer's desired exclusive market, companies must reshape their own architecture, pass these requirements to the production side, and achieve accurate supply and demand matching. Eighty-five percent of Chinese executives surveyed believe that the ability to integrate customization and real-time delivery is key to building the next round of competitive advantage.

Jia Wei, president of Accenture Greater China Enterprise Technology Innovation Division, said: “When companies in the digital transformation are still striving to create competitive advantages such as innovative services, higher efficiency or more personalization, they will step into the new digital era. The company has expanded its market operations by merging forces to expand from a single market to multiple custom markets, tailored to meet demand in real time."

The report points out that in the new digital age, corporate innovation should focus on building the environment around people and providing products and services to customers at the right time. Leading companies have taken the first step, ready to tailor products, services and even life scenarios to individual consumers, to meet all aspects of their needs from life to work, only to create the exclusive reality that consumers need.

For example, Zozotown, the Japanese e-commerce platform, has taken personalization and customization to new heights. Its tight-fitting jumpsuit Zozosuits is connected to the mobile app to 3D model and accurately measure the customer's body size. Zozotown's own clothing line will be tailored to the size of the consumer's body and delivered to customers in just 10 days. Cathay Pacific's award-winning Asia Miles application blockchain technology ensures that transaction records are secure and transparent, allowing Asia Miles, its partners and members to manage transaction records in a near real-time manner, allowing members to earn miles It can be deposited into the account on the following day. Ping An Lujin of China has launched an intelligent wealth management product using the AI ​​algorithm model. Based on the user's real investment and decision-making behavior, the user understands the user's risk tolerance and preference attitude, and provides them with personalized financial management that meets their behavioral preferences and real needs. Program recommendation.

For nearly 20 years, Accenture has been systematically observing the global business landscape, exploring and gaining insight into emerging technology trends that have the most disruptive potential for businesses and industries.

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