In August, the domestic market price of titanium dioxide entered the floor level. Due to the continuing downturn in the demand environment, the inventory pressure of titanium dioxide producers was highlighted, and the market suffered a price war for the loss of share. In particular, the leading enterprises adjusted the playing price to 10,500 to 10,800 yuan. Ton, forcing other manufacturers to continue to cut prices and follow up, low-end transactions to 10,000 yuan / ton in the lead. Although it has already reached the "Golden September" time, due to the special industry environment this year, market players are still generally not optimistic about the September market, and in the context of the price war, Sichuan's leading companies may continue to cut prices. As of the end of August, the actual transaction price of rutile titanium dioxide fell by about 600 yuan/ton from the beginning of the month, and the mainstream ex-factory price of cash-based rutile titanium dioxide was from 10,200 yuan to 11,300 yuan/ton (tax included in acceptance).

Analyst Jianjian Bian said in an interview with reporters that domestic anatase titanium dioxide oscillated in August and demand was flat during the month. At the same time, as the price of rutile titanium dioxide continues to fall, the reason for the price difference between the two forces the passive decline of anatase titanium dioxide. The actual supply and demand of the market is relatively small compared to the inventory of rutile titanium dioxide. However, due to the fact that the current price has not yet reached the annual low point, some industry participants believe that the anatase titanium dioxide still has room to continue falling adjustments. Data show that as of the end of July, the domestic mainstream domestic price of anatase titanium dioxide factory acceptance included in the reference price of 8900 yuan to 9600 yuan / ton, monthly prices fell 200 yuan to 500 yuan / ton.

For the later trend of titanium dioxide prices, Jianwei Wei said that the current market has both positive and negative factors, due to the decline in the domestic titanium dioxide industry operating rate, the level of inventory pressure will not continue to increase. According to monitoring, the national titanium dioxide industry operating rate in August was 58.87%, which was 3.58% lower than that in July, because the inventory of titanium dioxide production enterprises may be controlled at a relatively reasonable level.

September was the traditional peak season for downstream coatings, plastics and other industries. Titanium dioxide demand was expected to pick up slightly, which is good for the industry.

However, due to the weak demand environment in the industry, this year’s macroeconomic data has performed poorly. In such a general environment, “Jinjiu” may not appear. Mainstream leading companies have the intention of continuing to lower prices. On the one hand, they maintain their market share and reduce their inventory. On the other hand, they have the intention of suppressing the start-up of other manufacturers at low prices. Titanium dioxide industry is facing financial pressure, and the intention of returning low-priced goods is strong. The global titanium dioxide industry has also continued to weaken, and China's titanium dioxide output is weaker than the same period last year.

Bianjian Wei said that the average price of rutile titanium dioxide in September is expected to be around RMB 10,121/ton, which will continue to fall compared with that in August. In September, there was a possibility that “Jinjiu” would be expected to fail, and it was difficult for the market price of titanium dioxide to take the opportunity to rebound. The domestic titanium dioxide price still has room to continue falling.

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