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In the eyes of lighting designers, the luminaire is a painted pen on its own, and losing it will lose color. With the maturing of LED lighting technology, its application range and influence are expanding. Some lighting designers have a special liking for LED lighting that can create light environment, especially in the increasingly mature commercial lighting field.
So, what proportion of LEDs currently account for in commercial lighting? Which lamps are the most widely used? What are the designers' requirements for the lights?
What is the use of LED lighting? The use of LED lighting has exceeded 80. In the designer's view, LED lighting has the advantage that traditional lighting can't match in terms of situational shaping. The emergence of LED lighting is born for design. It is God's most powerful tool for the design change of our lighting. At present, LED lighting is widely used in commercial lighting, including ceiling lamps, downlights, spotlights, lamp strips, etc. Among them, LED bulbs and spotlights are used the most. The main areas of business photography are Shangchao, office buildings, private brand studios and emerging properties. Lighting design, like other industries, requires a unique style. Therefore, even if the studio is small, it needs a real route and goal. Just like the meaning of human existence, it needs a real direction to succeed. Then use the style to make the brand, usually choose to cooperate with the brand-conscious customers, it is easy to smooth the way.
Therefore, lighting designers must first understand their own positioning, make actual research on the target market, formulate a reasonable development direction for different market needs, and formulate a marketing plan that can be landed, and stage production can express character. Lighting Design.
LEDs are widely used in commercial lighting design. What issues should be paid attention to in commercial lighting design? What is the design focus? An excellent commercial lighting design, not only must have functional lighting to provide overall lighting, but also highlight the highlights of the product. A completely soft light environment does not effectively promote sales. This is not a simple problem that varies from person to person. This is because the human brain ignores things that are not irritating. Therefore, the key to commercial lighting is that each area is designed with a small number of highlights to stimulate customer attention, and the entire space should have a prominent sense of rhythm to stimulate customer curiosity and purchase desire. Our perspective is over 180, and our vision is focused, in the center of sight. If the distance from the eye is as long as the arm, the human focus area is only the size of your fingernail. Our eyes will naturally choose brighter objects, which rely on enhanced lighting. The way the human eye works is from a fixed point to another fixed point, so lighting designers must focus on how to gaze at the key objects you want to show, and use strong contrasts to make them powerful. Keep the customer's eyes on the merchandise.
The main points of commercial lighting include: Firstly, the brightness distribution ratio of lighting, taking the second-line brand clothing store as an example, the lighting illumination should adopt different proportions of illumination value, and the brightness should be higher from the door to the store to attract customers. effect. The brightness of the entrance lighting, such as store head lighting, advertising bar lighting, and façade lighting, should not be too high, so that customers can feel that the interior is very bright and they are willing to stop. Secondly, the facade lighting should not be too bright, and the design of light patterns and advertising lighting is more attractive. The window lighting uses the in-store brightness of 3-6 times (the in-store flow area is set to 1), which can increase the three-dimensional feeling, texture, color, and the like of the product. The highest brightness in the front of the store is the highest (2-3 times is good), and the brightness of half of the sales area in the store is 1.5-2 times. The focus is on display products and models, which can be increased to 3-6 times.
Of course, this is just an applicable empirical data, and specific cases can be reasonably adjusted for the purpose of lighting design.
What conditions should LED lamps meet in lighting design?
Out-of-store lighting is very important for highlighting the image of the store, requiring novelty and distinctive features to create associations and enhance memory. Under normal circumstances, it is possible to use lighter illumination that is brighter than the external lighting of the neighboring store, and that is more colorful. It uses a more eye-catching electrical sign and uses façade floodlighting. What really impresses people is that the overall temperament of the store needs to be unified, and the appearance of the store will convey the realism of moving people. Can be roughly summarized into three points: 1, to meet functional lighting. 2, no glare, no obvious multiple spots. 3. The lighting design expression is consistent with the brand image and VI system. The luminaire is the coloring pen on the lighting designer's hand. The selection of the luminaire will pay attention to several conditions of the luminaire: firstly, the light color consistency is good, the color rendering is high, and the light effect is guaranteed; secondly, the beam angle is clear, there is no excessive astigmatism, etc. .
See how LED lighting develops? In the lighting design, LED is completely replaceable with traditional lighting, and LED will be more and more accepted because it really brings a lot of convenience to lighting design. LED is not just a lamp, it can do a lot of. We are not chosen by this era, but are chosen together. In this era, LED is the real messenger of light. The so-called seeing light is the more mainstream design method that designers admire. In principle, seeing the light does not mean that the light is not in the first place. Indirect lighting can make people feel less arrogant and feel more comfortable. Imagine that some restaurants hang the lamps and even the light source on the top of the head, making people feel that there is no appetite. This is the truth.