Annual Demand for Automobile Molds to reach 20 billion

In 2010, China's auto production and sales both broke through 18 million vehicles, reaching 18,264,700 vehicles and 18,806,900 vehicles. This has set a new record for global auto production and sales, and has won the number one global leader in production and sales. According to Luo Baihui, head of the International Die & Mould and Plastic Industry Suppliers Association, such a huge demand market will significantly drive the rapid development of the mold industry that provides equipment for the auto parts industry. The annual production capacity of the domestic automobile stamping die industry is only 8 billion to 1 billion yuan, while the demand for molds in the Chinese auto market has reached more than 20 billion yuan. The rapid development of China's automobile industry puts forward higher and higher requirements for the mold industry, and it also provides a huge impetus for its development. With the further adjustment of policies, the growth rate of the automobile mold industry will tend to be flat in 2011, market competition will further intensify, and auto mold enterprises will face greater opportunities and challenges.

The rapid development of China's entire vehicle has directly stimulated the rise of the automotive aftermarket. The development of China's auto parts industry has begun to become the focus of attention. Especially in some developed areas in Europe and America, China’s auto parts industry is called In the gold industry, the global automotive center has subsequently shifted to China, which has brought great opportunities and competition to the Chinese auto aftermarket. As one of the pillar industries of the national economy, China's auto parts industry has a long way to go in the future. In the face of huge market development potential, after years of development, there are corresponding giants appearing in various product areas of domestic auto parts companies, such as Fast's transmissions; filters of Global, Leopard King, and Fleetguard; Lutheran , Kylin, Baiyun's brake pads products all enjoy a certain reputation in the international market and gain corresponding market share. In addition, many domestic auto parts companies that specialize in foreign trade are not to be underestimated in the international market. The advantages of multinational auto parts and components companies entering the Chinese market have so far led to the disappearance of only local auto parts companies in terms of quality and technology. Local auto parts companies have made product quality and core technology the main breakthrough in their development. Core direction. In addition, the brand awareness of domestic auto parts companies has also been greatly improved. The propaganda and promotion tactics and multinational auto parts and components makers are irrespective of whether they are involved or not. This has brought a lot of pressure on the development of multinational auto parts and components companies in China.

Many local auto parts companies have stated that they will enter the international market in the future and develop national auto parts companies. At present, some auto parts manufacturers in China are eager to open the international market, and the quoted prices are far lower than the average price in the international market. Actually, this is not a wise move: once one's own profit rate is very low, it is not conducive to the company’s Long-term development; Secondly, in the eyes of some big companies, it is not the lower the price, the better. Some big companies think that if a product does not have a reasonable profit rate, its product quality may be greatly reduced. What is even more serious is that domestic enterprises that produce export products compete with each other in price competition and may cause foreign anti-dumping complaints. Therefore, when domestic manufacturers offer foreign companies, they must first master the international market and avoid the unfavorable consequences caused by unquote prices.

Luo Baihui said that domestic auto parts companies need to develop the international market on the basis of maintaining a good market order. Only in this way can we achieve long-term development in the international market to compete with foreign suppliers of parts and components, but also to maintain a good image of Chinese auto parts companies in the international market, and to promote the development of China's auto parts products and technology.

In recent years, China's mold industry has achieved rapid development. The structure of China's mold products has further tended to be reasonable. The share of large-scale, sophisticated, complex and long-life molds with high technology has increased from 20% to 30%. In 2010, China's mold sales reached 112 billion yuan. yuan. At the same time, the equipment level of China's auto mold enterprises has been continuously improved, the level of technology has been continuously improved, the production capacity has been strengthened, and the auto mold industry has shown a new trend of development.

Li Jianhua, vice chairman of the China Mould and Die Association, and Dongfeng Automobile Mold Co., Ltd. general manager, said in analyzing the Chinese automotive mold market that China's mold industry has entered a period of rapid development. In the past 10 years, the mold industry has been growing at an annual rate of 15%. development of. The huge potential of the Chinese automotive market has brought more room for the development of automotive molds. In 2005, the national policy on the characteristics of vehicles (restricted imports, local production of key parts) promulgated by the State has also increased the opportunity for mold enterprises to produce molds for exterior car covers. Li Jianhua pointed out that in the context of this industry, how to seize the opportunity and respond to the market depends on which company is stronger in technological strength, better in product quality, and higher in competitiveness.

Li Jianhua said that in recent years, Dongfeng Automobile Mould Company has intensified efforts in strengthening technology, quality, cost, service, etc., insisting on technological progress and process improvement, increasing investment in R&D, and relying on scientific and technological progress and technological innovation. Improve the manufacturing level of the company. The application of new technologies and new technologies has greatly shortened the processing time and improved the production efficiency and processing quality. They also continue to introduce advanced design and programming software to enhance their knowledge of NC knowledge training. They have all achieved 3D design, NC programming and CNC machining.

The “Tianhao” sedan project undertaken by Dongfeng Auto Mould Co., Ltd. is the first joint venture project undertaken by Dongfeng and Nissan after the joint venture. During the implementation of the project, the company's technical department and other departments actively introduced and borrowed Nissan's experience in the design and manufacture of mold gages. It boldly adopted a series of new processes and structures including mold chrome plating and floating pressure materials, and used the entire process for the first time. The three-dimensional modeling guides the design and processing; the inspection tool has developed new functions such as lap joint matching detection and assembly welding assembly matching detection. While absorbing Nissan's advanced technology, it also fully utilized its own design, numerical control manufacturing, on-line detection, and other advantages, greatly reducing the cost of tooling. The bonnet inner and outer panel molds are the first high-end passenger car exterior parts designed and manufactured in China. The success of this project has changed the history of China's high-end passenger vehicle exterior parts mold tooling all imported, and upgraded the mold company's mold inspection tool as a whole. Design and manufacturing level and corporate reputation. Many car manufacturers have also come here, ordering Dongfeng Auto Mould Company's mold inspection tools. Recently, Dongfeng Automobile Mold Company received a set of high-tech mold export orders to the United States.

Dongfeng Auto Mould Co., Ltd. did not hesitate to purchase 5 sets of high-speed milling and quasi-high-speed milling from abroad. After the operation, the processing efficiency has doubled, the output speed has been significantly accelerated, and the product quality has also been greatly improved. In recent years, Nissan and Honda passenger car engine cover parts assemblies manufactured by Dongfeng Motor Mould Company have received high praise from foreign experts. In 2005, the Shenlong b53 project undertaken by the company was fully recognized by the French experts in the first round of sample delivery. The b53 sedan door inner panel mold started the Dongfeng mold brand, making Dongfeng Automobile Mold Company enter the car mold market.

In predicting the future development trend of China's auto mold industry, Li Jianhua said that in general, China's mold with low technological content has been oversupply, and there is a narrow market for profit; while high- and medium-grade molds with high technical shots are far from adapting to the economy. The development needs, precision, complex stamping dies, car cover molds and other high-end molds still have great room for development. The future development direction of China Auto Mould Co., Ltd. should focus on the adjustment and positioning of the product structure, further improve the manufacturing technology level of the mold, and occupy the high-end mold market with complex structure, high precision and high technology content.

From the perspective of the development of China's mold industry, the mold is suitable for the development of specialization and collectivization. The mold companies will take the joint road when conditions are ripe to be an inevitable trend. Li Jianhua believes that in order to meet the needs of enterprise development and market competition, China's auto mold companies should also actively seek international cooperation and try to move from a simple production plant to a capital-operating enterprise.

In response, Luo Baihui, secretary-general of the International Mould and Hardware and Plastic Industry Suppliers Association, said that from the perspective of recent developments, private enterprises have developed rapidly, and foreign-funded enterprises have also begun to enter China, of which Japanese-funded enterprises are the most active. Nowadays, more and more companies are producing car cover molds. It is estimated that there are already hundreds of companies in the country. A large number of private auto mold manufacturing enterprises have become a fresh force that has emerged as a result of their large investment, high starting point, and clear service targets.

In addition to individual companies developing their own production capabilities, the ability to unite, coordinate, and collaborate among enterprises has also been greatly improved in recent years. Some regions have formed prototypes of automobile cover mold assembly production bases. These agglomeration production bases have formed automobiles. Mold enterprise groups and professional close supply chain. All these are very helpful to the development of our capabilities. In addition to Shanghai and Botou City, Hebei Province, where a large number of automobile-covered mold manufacturing companies are concentrated, Shiyan City, Tianjin City and surrounding areas, Harbin, Chengdu and other places have relatively concentrated on a number of automotive panel mold production. The company has formed a number of collaborative relationships to improve overall capabilities.

With the expansion of the size of some mold “leading” companies and the increase in organization, coordination capacity and technical strength, the ability of individual mold companies to undertake vehicle molds has been formed, and even a whole vehicle mold of multiple models can be accepted within one year. At the same time, the industry has initially formed a specialized division of labor and group management, thereby enhancing the overall strength of the mold companies.

With the further adjustment of policies, the growth rate of the automobile mold industry will tend to be flat in 2011, market competition will further intensify, and auto mold enterprises will face greater opportunities and challenges. According to the survey of the International Mould and Hardware and Plastics Industry Suppliers Association, at present, 50% of its member companies face the difficult loan difficulties due to tight monetary policy. According to Luo Baihui, secretary-general of the association, the impact of monetary policy on the manufacturing industry is mainly reflected in the tightening of monetary policy, which makes it more difficult for bank loans; under relatively tight monetary policy, the cost of financing for enterprises increases; inflationary pressures will increase raw material prices. . Therefore, the tightened monetary policy has caused the total amount of loans to shrink and interest rates to rise, which will exert pressure on manufacturing companies, especially those with thin profits. The impact of tightening monetary policy on manufacturing is not entirely negative. It may indirectly promote the transformation and upgrading of the automotive mold industry. Luo Baihui believes that an excessively loose monetary policy is not conducive to the rational allocation of resources and is not conducive to transformation and upgrading. Relatively tight monetary policy will indirectly promote the merger and reorganization of the automotive mold industry and manufacturing companies. In addition, strategic emerging industries that are in line with the development direction, sustainable, and conducive to transformation and upgrading will receive special attention in such monetary and fiscal policy environment. For example, the financial investment in new energy vehicles will increase. The central bank and the China Banking Regulatory Commission will also support the development of this industry through credit.