Exhibition scale Beijing Auto Show promoted to the sixth largest auto show in the world

From June 9th to June 16th, the highly anticipated "2004 Beijing International Automobile Exhibition" will take place at the China International Exhibition Center and the National Agricultural Exhibition Hall. This year’s event has drawn significant attention from global automotive leaders, with many top executives from major international brands making a special trip to participate. Mr. Han Lida, President of Mercedes-Benz China Ltd., emphasized the importance of the event, stating, “This is the largest automobile exhibition that Mercedes-Benz has ever invested in China. It ranks second only to the Frankfurt Motor Show globally.” The Beijing Auto Show has grown into one of the most influential events in the automotive industry, often compared to the world’s five major auto exhibitions. It is now recognized as the sixth-largest international car show. The scale of the event continues to expand, with the exhibition area increasing from 20,000 square meters in its first edition to 110,000 square meters today. Attendance is expected to exceed 400,000 visitors, and the number of journalists has grown from over 50 to more than 1,600. Over 1,400 manufacturers from 20 countries and regions, including Germany, Japan, the U.S., and the UK, are participating. Comparing it to other major shows: The Tokyo Motor Show in 2003 had 263 companies and 41,559 square meters of space; the Paris Motor Show in 2002 attracted 1.25 million visitors; the Frankfurt Motor Show featured 1,003 exhibitors across 215,000 square meters; and the Geneva Motor Show in 2004 covered over 70,000 square meters with 265 dealers from 30 countries. In terms of new car releases, the Beijing show will feature more than a dozen concept cars and nearly 20 classic sports models, including the Ford GT40, Aston Martin DB5 used in James Bond films, and the high-priced Dutch Spyker C8. Domestic brands like Cadillac CTS, Dongfeng Nissan Scorpio, and Shanghai Volkswagen Touran will also make their debut. Compared to other international shows, the 2003 Tokyo Motor Show included 96 Japanese models and 87 world debuts, while the 2004 North American Auto Show showcased over 700 new models. The Geneva Motor Show displayed over 900 brands, including 30 concept cars, and the Paris Motor Show in 2002 featured 553 car models. The event has also attracted over 20 global automotive giants, such as GM, Ford, Volkswagen, Toyota, BMW, and Ferrari. These companies have set up impressive displays, matching the standards of the world's top auto shows. Meanwhile, Chinese automakers like FAW, SAIC, and Dongfeng will showcase their latest models under the "Chinese Cars" theme. Economically, the Beijing Auto Show has already begun to create a significant impact. From catering to tourism, parking, and even telecom services, the event generates massive economic activity. Experts estimate that the direct revenue from ticket sales and rental income could reach 20 billion yuan during the week-long event. The ratio of direct revenue to social benefits is about 1:9, and the spending by exhibitors in retail and entertainment sectors is ten times higher than that of ordinary citizens. In comparison, the 2003 Tokyo Motor Show generated over $8.3 million in booth fees alone, while the 2004 North American Auto Show earned $10 million from tickets. The Geneva Motor Show brought in 150 million Swiss francs in 2004. Overall, the Beijing Auto Show is not just an automotive event but a major economic driver for the city.

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