The Chinese tire market is setting off a new round of competition. In order to seize the Chinese market, tire manufacturers and mold manufacturers at home and abroad have laid out safety tires. Cooper Tire focuses on comprehensively improving tire safety technology and hopes to mass-produce and lead the tire safety system era in China; China's Guangdong giant wheel mold is intended to rob the domestic safety tire mold market.

Prepare for safe tire technology

In August 2011, two domestic listed companies raised funds to prepare for the safety tyre market. Almost at the same time, Guangdong Wheel Molds stated that it plans to issue convertible bonds to raise 350 million yuan to rob the domestic security tire mold market; Guizhou Tire will issue 0.8 billion yuan in corporate bonds, and part of the funds will be used to expand military tire safety.

Before the Chinese tire companies raised funds and put them into production, multinational tire giants have taken over the safety tire market. As the main players in the top camp of high-end tires, the US Cooper Tire Company, the German Horse Brand Tire Company, the Italian Pirelli Tire Company, and the United States Goodyear Tire Company have all launched relevant safety tire products. Horse Brand and Pirelli launched explosion-proof and run-flat tires, among which the company's brand tires have patented SSR tire pressure loss and battery life. Unlike competitors' specialization, Cooper Tire intends to lead the safety tire market by adopting systematic safety technology. Dynamic Armor Technology (DAT) is Cooper tires with multiple Cooper patents or exclusive technology, HIIR tire pressure stabilizing inner liner, SNOW crown spiral wound layer, 360 degree rim side armor, high performance silicon-containing formula tread, etc. Four major technologies as the core.

A few days ago, Cooper Tire's global launch of two DAT technology tires - "Minhang" and "Inciting," was unanimously favored by the market. In the US Consumer Report 2011 tire performance test, "Minhang Zeon RS3-A" ranked first in the all-weather ultra-high performance tire category. The Consumer Reports pointed out that "Minhang" not only guarantees superior four-season performance, but also has better maneuverability. It is reported that the trick lies in the pattern and grounding area. The composite block design can minimize tire noise, reduce abnormal wear and improve service life. Due to the adoption of advanced mold technology, the ground contact area is large, resulting in a more stable vehicle and stronger driving sensation.

A number of high-level tire company executives pointed out that as a vehicle rolling ground rubber products, tire quality issues directly affect the probability of accidents and the quality of engineering operations in the process of vehicle operation. Tyres are shifting from a local high-performance era to an era of safe systems. Major tire companies are paying close attention to the future market space for dynamic armor technology, explosion protection, and run-flat technology.

Put into production expansion competition

Cao Kechang, global vice president and general manager of Asia Pacific at Cooper Tire, stated that safety tyres have entered the stage of supply shortage and are expected to share the same weight as ordinary tyres within the next ten years. Guangdong Wheel Mold Company is more optimistic about the Chinese tire market. It stated that the explosive growth of China's automobile production and sales has greatly stimulated the development of the tire manufacturing industry. The market for original tyres and replacement tyres is huge. It is estimated that the demand for automobile tyres in China will reach 620 million by 2015. A number of car executives stated that all types of safety tyres will enter an era of high demand growth in China.

In order to seize the Chinese market in time, major tire companies have successively increased the pace of expansion in China. Horse Brand Tire built its first Chinese factory in Hefei in 2011; Pirelli Tire also announced that it will continue to increase its investment in China and will double its production capacity at the Chinese plant in the next three years, with an annual output of 10 million.

Cooper tires are quicker and start new five-year plans by acquiring joint venture factories. Cao Kechang, vice president of Cooper Tire, and general manager of Asia Pacific, said that from 2006 to 2010, Cooper Tire's average sales growth in China was 30%, and the plan for the next five years will increase by 50%. At present, the annual output of the Cooper Chengshan and Kunshan plants has reached 17 million. In 2012, it plans to launch another high-performance car tire production line.

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