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At the CCTV 3-15 party in 2011, Kumho Tire was exposed to serious problems in the manufacturing of tires . In order to ensure the quality of tires , Kumho Tire has established strict operating standards, but in the manufacturing process, a large amount of back-mixed rubber is added. At this point, the Kumho tire incident has aroused widespread concern in the society.
After “3·15â€, Kumho Tire 's sales in mainland China once stagnated, and with the introduction of Kumho Tire Series promotion policies, its market share is gradually picking up. Recently, Jin Yuyou, general manager of the marketing department of Kumho Tire China Sales Co., Ltd. disclosed that after the 3.15 Kumho Tire Incident, sales of either low-end or high-end tires were almost stagnant. In the terminal retail market, Kumho’s market share once fell to zero. With the completion of the recall and free claims operation, the “recall†has basically been completed, and most of the remaining tires are free claims. “In order to satisfy consumers, the tires that we can replace will basically be replaced.†The head of the public relations department of Kumho Tire (China) stated that he did not disclose the specific figures for recalls and free claims, but the number was definitely higher than expected. .
One owner of Kumho tires bluntly stated that Kumho’s sales rebound was inseparable from its promotion and protection services. From August 8th to November 8th this year, Kumho introduced tires and registered members to receive mobile phone bills and participate in lotteries. In addition to promotions, Kumho Tire has extended the warranty period for VIP and several other products.
The reporter visited several Kumho tire distribution sites in the auto parts city such as Beijing Xiaowuji and Xijiao, and the owner of the distribution site told reporters that the sales of Kumho Tire from June to September this year are very bleak. With the promotion of related promotion policies and after-sales service, the sales volume of various Kumho tires has rebounded, returning to about 40% of the previous level.