Instrumentation E-commerce Should Seek New Mode

With the gradual development of the network, the marketing mode of the instrumentation industry has been upgraded from the traditional mode to e-commerce. This channel has become a special concern for enterprises. More and more electronic instrument manufacturers are born, and e-commerce has broken geographical restrictions.

However, after years of development, the development path of instrumentation and e-commerce has not been smooth, and there are too many problems to be solved. On the one hand, instrument and meter companies still have doubts about the investment in e-commerce, thus making the e-commerce channel not really developed. Instrumentation companies often rely more on offline sales channels, such as agents and distributors, and are more reliable. For e-commerce, they are concerned about low transaction rates, and eventually evolve into price wars, and after-sales services cannot be provided.

In addition, the e-commerce marketing approach is too single and has become a hidden concern for its development. The current e-commerce marketing mainly focuses on search engine optimization, website construction, membership, and purchase information. However, new methods such as microblogging marketing, social marketing, and word-of-mouth marketing appear to be very weak. In this way, it is difficult to help companies establish brands and create advantages. Naturally, it has become one of the reasons why companies have been fluctuating.

In addition, we must pay attention to the additional services of instrumentation to promote the new development of e-commerce. For example, attention to market strategy, technology research and development, etc., grasp and evaluation of market opportunities, and discussion of technical topics have become the ways in which e-commerce provides additional services and services to enterprises. For example, Weiku Instrument and Instrument Network is seeking new breakthroughs, grasping the pulse of the market, developing new marketing models, and providing various additional services to meet the e-commerce development needs of instrumentation companies. This has also established a good benchmark for the industry.