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The 12-day 12th Ancient Town Light Fair ended on October 21st. The Fair was the best opportunity for merchants to climb the peak performance at the end of the year, but many insiders believe that although they moved to the new pavilion to get a good voice, they still can't hide some unsatisfactory sights. LED is the star of the lighting industry in recent years. It is also a step-by-step process to enter thousands of households, but in 2013, the LED industry seems to be in a weak state.
With the accelerated development of the LED industry, in recent years, traditional lighting companies have begun to shift their focus to LED, and there are more than 10,000 lighting companies registered in the ancient town, not to mention the small-scale workshops without counting the scale; There are a lot of stores, and the rookies in the store are constantly emerging. One is more luxurious than the high-end atmosphere. Walking on every street in the capital of lighting, you will see ubiquitous lights. However, compared with the hot-selling LED manufacturers, the public has been worried about the defects in LED technology, and the quality of the products has been criticized.
Modern society develops rapidly, modern people are obsessed with success, and their utilitarianism is strong. Just like senior marketing expert Zhang Xiaoxin said that the demons are too heavy and the greed is too strong. Many companies only pay attention to the immediate interests, use sub-filled products, inferior quality, and low prices to seize the market, forming the price wind of today's market, which makes many companies that really want to concentrate on products to scream, the market order of the industry. Just being messed up like this, they have no rules to speak of. Being able to stand up in the market for a while does not mean that the station is stable. A company that does not focus on products in the first place can't go far, and sooner or later it will collapse, just like the well-known Xiongji.
The so-called slow work and fine work, we must consistently adhere to a steady attitude, maintain a proper rhythm to make products, and develop technology. In today's LED industry, there is an urgent need to sink into the product, and the lack of technical content is also a label for LED products. Gold Cup Silver Cup is not as good as good reputation. Goodwill is an intangible asset of an enterprise and also the mainstay of an enterprise. Word of mouth comes from customers, and products that are recognized by customers are valuable products.
Ning is the dominant player in the market and does not be a laggard. The price war has caused many companies to sacrifice their product quality to gain market share and participate in this price battle. Isn't it step by step to sever the future of their own companies? Instead of killing competitors, it is being squandered by the accumulation of time.
Having said that, the best protagonist at the Fair is still the product. They are the biggest temptation of the merchants. Even if it is a 3.5-yuan LED bulb product that is clearly marked at the exhibition, the focus is still on the quality of the product. This is undeniable. of. There are many ways to make a product stand out. The trajectory still needs to start from complying with industry rules, do products seriously, and create a brand with its own characteristics, instead of choosing a quick shortcut will succeed.