Compared to the downturn of the “Black and June” auto market and the price diving in the micro-vehicle market, the Chinese mini vehicle layout continues to heat up. The four major brands, Changan, SAIC-GM-Wuling, Dongfeng Group and FAW Group, all seem to have found their place in the micro-car industry.
Changan is now one of the top three Chinese auto companies, and still sits in the seat of the micro-vehicle boss, occupying 36.92% of the market.
However, overnight, SAIC-GM-Wuling quietly took a step forward in the northward expansion, and eventually settled in Qingdao, the original shares of Qingdao Yuzhong. SAIC-GM-Wuling also declared ambitiously that it will overtake Chang'an in a few years, and its production capacity will be expanded from the current 300,000 to 450,000, making it the leading micro-vehicle player in China.
At the same time, SAIC-GM-Wuling and Changan formed a “two-strong” leading position. At the same time, a micro-vehicle named Xiaokang Vehicles announced Dongfeng’s entry into the mini-vehicle market in order to capture a certain market share; of course, FAW Group will not be willing to admire the winds. , Integrate its other micro-car brands, and Jiabao to become the vanguard of the market.
In the global downturn, the four major groups have come together almost unanimously. They have repeatedly made breakthroughs in the "imaginative power" of China's micro-vehicle spending power. An interesting phenomenon is that the four major groups are reenacting their owners at the top of the auto market - a new competition in the Chinese low-end car market The Chinese micro-vehicle market in 2005 is an extremely lively one. FAW ranks first in the Chinese car industry. Several manufacturers, such as SAIC, SAIC, Chang'an, and Dongfeng, have increased their competitive chips in the micro-vehicle area. From the introduction of new models to the extraordinary price, you can sing me out on the stage and do my part.
Dig counterattack: Changan mini car
Since the beginning of this year, FAW, Dongfeng and SAIC have all made efforts in the field of micro-cars. As the oldest brother in the field of micro-vehicles, Changan Automobile has obviously felt the pressure.
Comments: Now that mini-car companies are embracing a hope that if they keep their “cow-side early”, once the Midwest suddenly has an explosive demand, or because of energy shortages, will the country issue an incentive to minimise? The car development policy, so micro-car companies want to keep their current status, and never give up, that is to say, micro-cars as the company's foundation.
Product Accelerator: SAIC-GM-Wuling
As a micro-vehicle pioneer in the multi-brand strategy of General Motors, Wuling, the famous micro-vehicle brand built by General SAIC-Wuling in a full-scale effort. .
At present, the Wuling brand already has four series of more than 200 models, including micro commercial vehicles, mini vans, mini two-row trucks, and mini single row trucks, making it the most complete mini vehicle in China. combination.
Comments: The mini-vehicle consumption in these years is mainly in the coastal areas, or in economically developed areas. Of course, micro-car companies are constantly improving their products and improving their quality and performance to meet the new requirements of coastal customers for mini-vehicles. However, the mini car sold for 50,000 yuan 10 years ago has now passed the collision requirements, and the quality standards have been raised, and the price has been reduced to more than 20,000 yuan. It shows that people's income in the Midwest cannot catch up with the level of the coastal areas 10 years ago. Now it is still not enough to purchase more than 20,000 yuan of products. Therefore, along the coast of the main mini-car market.
Those who are bad people: Dongfeng mini vehicle
Recently, Dongfeng "Xiaokang" was listed in Wuhan. The Dongfeng Group, which is significantly behind the FAW, SAIC and Changan Group in the mini-vehicle market, will take an important step in improving the product chain.
In the future, the Dongfeng Shiyan base will serve as the production base for Dongfeng mini-vehicles. The planned production volume of mini-vehicles will be 20,000 units this year, and will reach 50,000 units next year, and will reach 150,000 units by 2008.
Comments: The outlook for optimism is mainly due to the current energy shortages and the encouragement of new automobile industry policies for small-displacement vehicles. At the same time, with the rapid development of the central and western regions, the advantages of mini-vehicle family and commercial dual-use will become more apparent, and the demand for mini-vehicles will also continue to rise.
Those who have integrated resources: Since FAW Group last year, the “Development Policy for Automobile Industry” and “Limits on Fuel Consumption of Passenger Vehicles” have been issued one after another, which has made micro-vehicle companies see hope. With the introduction of fuel tax in the future, the advantages of low-displacement vehicles, especially micro-vehicles, will become more prominent. As consumers mature, the value of cars as a "traveling tool" will become more apparent. FAW Group: Fully Integrated Rapid Development Comments: If the car is about 10 million yuan, the down payment is 30,000 yuan, plus a loan of 20,000 yuan a year and a vehicle cost of 15,000 yuan. It takes a lot of pain to “get” the income of a year into the car, and it’s very practical to “buy only the right”. Flexible micro-cars like QQ and SPARK are definitely masters of walking down the street. Smaller bodies, smaller radius of rotation, and even narrow alleys and parked roads with bicycles do not stop them from advancing. The sense of convenience in driving mini cars in this environment can't help but be born.

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