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For many years, we’ve been active members of the packaging community, always striving to provide top-quality, flexible, and cost-effective solutions to our clients. Our focus extends beyond just understanding our partners' business objectives; we also aim to grasp the needs and preferences of their end-users. This dual understanding enables us to deliver the best possible service to our industry partners.
The roots of sustainable packaging can be traced back to the environmental movement of the 1970s. The first Earth Day was celebrated in 1970, and it brought awareness to issues such as pollution and littering, which eventually led to a global movement towards sustainability. Nowadays, companies face significant pressure to adopt more sustainable packaging strategies. According to PMMI, 68% of brands have publicly committed to maintaining sustainability efforts, and 36% have pledged to use sustainable packaging. Consumers consistently express their support for environmentally friendly packaging. Here are some trends for 2023 that can help expand your audience by committing to enhancing your sustainable practices.
Why Does Sustainable Packaging Matter?
Consumers are increasingly influenced by their values when making purchasing decisions. Brands that align with eco-friendly ideals resonate well on social media platforms. Sustainable packaging aligns with the lifestyles consumers desire. PMMI's research indicates that 50% of consumers prefer packaging made entirely from recycled materials, while 40% opt for biodegradable alternatives. These findings underscore why brands should consider sustainable packaging strategies when planning their overall sustainability initiatives. Staying updated with key trends will guide you through this process.
Compostable or Biodegradable Containers
Containers that are either compostable or biodegradable are commonly utilized in the food and beverage industry. These containers offer multiple advantages, including reusability and a reduced carbon footprint. They are safe to use and can serve as natural fertilizers for gardening. Compostable or biodegradable materials available include paper, cardboard, glass, and plant-based packaging.
Edible Packaging
Edible packaging represents a significant advancement in the food and beverage sector. This form of natural packaging is biodegradable and crafted from plant-based materials. Edible packaging is favored due to its ability to reduce plastic usage compared to other materials. This contributes to greater packaging sustainability by decreasing waste and being more environmentally friendly.
Edible packaging alternatives include:
- Water balls (also known as Oohoo): Made from plant-based membranes, these are used to hold drinking water. They replace traditional plastic bottles, thereby reducing container contamination.
- Edible Beer Cups: These are potato-based packaging alternatives that are baked under pressure and high heat to enhance water resistance and durability. They're ideal for consuming iced coffee and beer.
- Potato-based Wrappers: Made from potato starch, these can function as napkins or wrappers. They are both compostable and biodegradable.
Minimalist Packaging
Minimalist packaging, as the name suggests, uses the least amount of material necessary to allow the product to speak for itself. Key elements of minimalist packaging include:
- Sustainable packing materials that protect products without occupying excessive space.
- Minimalist logos and printing that convey only essential information such as ingredients and allergens.
- Generous white space that simplifies the exterior of packaging and highlights the product.
Textured Packaging
Consumers appreciate packaging that feels well-made and comfortable in their hands. For example, the smooth texture of a box housing a luxury item conveys its quality. This enhances the product and brand's relatability, fostering positive emotions.
This upward trend is anticipated by manufacturers to grow exponentially over the next 3-4 years, with some projections indicating an even higher, deeper demand for sustainable goods across various industries and applications.
Conclusion
Sustainability in packaging is a vital component of product development. Reducing the use of materials like plastics can significantly decrease the carbon footprint. The market for sustainable consumer packaged goods (CPG) packaging is expanding rapidly. PMMI reports indicate that in late 2017, the market was valued at $233.82 billion. By 2023, it's projected to reach $341.72 billion. Initiating a plan to incorporate sustainable packaging into your brand can foster consumer loyalty and preference, setting the stage for others to learn from your company's exemplary work.
Experts in Liquid Filling Systems
For over 70 years, FILAMATIC has delivered a broad spectrum of liquid filling solutions to partners across industries. We take pride in creating flexible, customized solutions tailored to each phase of your business growth. Whether you need a single machine, a complete fill-cap-label system, or a fully automated, integrated Monobloc solution, we bring industry expertise to surpass expectations.
Take your business further with FILAMATIC. For more information on our liquid filling systems, please call 866.258.1914 or email >> REQUEST A FREE QUOTE.
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