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The global pandemic has caused a surge in demand for streaming content and gaming, drastically altering the media and entertainment (M&E) industry. Film sets came to a halt while teams worked remotely, pushing studios to adapt quickly. Although the industry was already leaning towards cloud solutions, the urgency of the situation accelerated long-term plans into immediate action. Teams began collaborating online, ensuring production could continue even from home.
This shift to the cloud offers a golden chance to innovate and build a more resilient future. At Autodesk University 2021, we unveiled our strategies to propel the industry forward using data-driven, cloud-based workflows and strategic partnerships. Our vision aligns with the production goals outlined by MovieLabs for 2030.
At the heart of our strategy lies a foundation built on open standards like USD for 3D data exchange and OpenColorIO for color calibration. Collaborating closely with customers and the Academy Software Foundation, Autodesk actively participates in creating these standards and integrating them into our offerings to boost their usage. Thanks to our partnership with Pixar, Animal Logic, Luma Pictures, and Blue Sky, we're refining various 'flavors' of USD into a unified standard. We've also integrated USD support into Maya and 3ds Max, allowing artists to manipulate large datasets swiftly, boosting pipeline efficiency and teamwork.
Cloud-powered workflows enhance both production speed and creativity. Autodesk's cloud platform, Forge, is designed to securely and scalably connect teams to their projects more effectively than ever. By centralizing efforts on one platform, we can allocate more resources and expertise than focusing on individual sectors allows. We're also investing in cloud-based M&E workflows, enhancing our industry-leading products like Maya, 3ds Max, Flame, and ShotGrid to stay ahead during this transition.
As projects grow more intricate and require collaboration across distant teams, it's crucial for producers to have real-time insights into production. Upcoming Generative Scheduling services will empower customers with smarter business insights via Forge. Enhanced collaborative review features will enable teams to review materials synchronously, regardless of location, streamlining approval processes.
Content creation tools like Bifrost, a low-footprint, low-code visual programming environment, are being integrated into the Forge platform. This will offer superior performance, scalability, and new services such as simulation wedging. Future workflows will also connect with third-party tools like Unreal Engine, Unity, Blender, and Houdini.
AI-assisted workflows are another key area of investment. Recent updates to Flame include tools that help automate complex compositing and retouching tasks. Moving forward, we aim to combine our advanced machine learning tools with cloud computing power to automate repetitive tasks, allowing artists to focus on creativity.
The pandemic has also sparked a growing interest in virtual production. Initiatives like Avatar pioneered by Joe Letteri and Lightstorm Entertainment have made this more accessible. As real-time game engines like Unreal Engine improve, virtual production is becoming feasible for smaller budgets. In collaboration with Epic Games, we're enhancing workflows between our tools and Unreal Engine, including live-linking and ShotGrid integrations.
Industry partnerships like those with Weta Digital are opening up exciting opportunities for artists worldwide. WetaM, a cloud-based pipeline toolset, integrates seamlessly with Maya, offering Weta's renowned artist tools and cutting-edge procedural workflows. This toolset, based on Weta's proprietary VFX tools built on Maya's open API, will be offered as a subscription service.
As the M&E industry adapts to new pipelines and workflows, Autodesk is proud to support creators in meeting evolving demands. By leveraging powerful tools in the cloud, we're charting a course towards a more efficient, scalable, and sustainable future in entertainment production.